The older I get, the more I think about how I can serve society, rather than how I can serve myself. I’m not totally altruistic. I understand that giving value to others benefits me too. However, I think it’s a better route to take than that of my more selfish youth. Perhaps at this point, you’re asking how any of this relates to photography?

During those younger years–teens to twenties–there’s a time when you think you can take on the world. Now in my mid-thirties, I realize I’m not going to solve the major struggles society faces, certainly not on my own. The truth is, I don’t want to. That’s not the path I’ve taken in life. I know what I’m passionate about and that’s photography.

Although I can’t change the world, I can offer value within the world that which I exist; the photography world. And the good news is, so can you.

Starting Them Frames

My decision to start this publication is my way of giving back. I wanted to add value to the photo industry (alongside all the other publications that do the same) and create a platform where photographers can shine and express themselves. Photography is my passion for life, and here I want to build a community where we can all share the same passion we enjoy.

I’m not trying to be a hero. And I cannot promise Them Frames will become one of the mainstays of the photo industry, but I will try my best. Right now, I’m confident that’s good enough.

Starting a publication isn’t the only way photographers (like you reading this) can give value to the community. Naturally, some can do it through the work they create, however, that’s a difficult bar to reach and one that takes time to achieve.

Be Authentic in Photography

One of the best pieces of advice I can give to anyone is to be authentic with the photography they create. Too many photographers overly focus on being adored, and they forget to be authentic. Instead, they create work that mirrors the popular trends. Of course, this can bring success in terms of followers, likes, and love; but it doesn’t go deeper than that.

I’m a firm believer that if you choose to take risks and be authentic, and create photography that first of all means something to you, then that is already giving value to a community that is over-saturated with imitation. And in time, if you remain consistent, the wider public will gravitate to the work you create and the message you want to send with your imagery.

Offer Detailed Feedback

Another way to offer value to the photography community is to provide detailed feedback when commenting on the work of others. Nobody learns from “great,” “wow,” and “omg.” Sure you give them a little dopamine hit, but some may argue that’s more harmful than beneficial.

When giving feedback, take some time to write a paragraph or two about the work you’re reviewing. Let a photographer know why you like the photo, what you would do differently, or why you think the photograph isn’t quite where it needs to be. Offering micro-value like this benefits the community as a whole, and if we all followed this approach I believe we’d have a much stronger photo community.

Teach Photography for Free

There’s nothing wrong with teaching photography for money. In fact, I believe it’s a great way to add to your income streams while also helping others develop their skillset. I do, however, think every experienced photographer should find some time to pass down their skills for free. Even if it’s one hour per month, or a 30-minute phone call, sharing your skills with those who are hungry to learn offers plenty of value to our world.

If you don’t have the time (which I would find hard to believe) pass on that photo book that only collects dust on your shelf. Pass down that camera that you haven’t used for five years and hardly pick up and hold. Passing on knowledge and tools is one of the most valued things we can do, in any walk of life.

Do Charity Work

Not every gig you do needs to be paid. Sometimes it’s good to work for free, and use your skills to benefit the work of others. I’m not suggesting you work for mega-brands for free to help them sell their products, but charitable organizations that want to raise awareness and funds would surely benefit from your photography skills.

I would avoid large charities, they’re businesses too. Look for local community groups that genuinely want to make a difference. They’re always in need of a range of skillsets and photography is often one of them.

Write a Photography Newsletter

Newsletters are becoming popular in the world of photography. Photographers like Dina Litovsky have garnered plenty of success with their newsletters, and in turn, they’re offering content that helps inspire photographers. Take time, once a week, to write something that you feel the photography community needs. Not everyone will connect to it, however, some will and that's great!

Final Thought

Be mindful that giving value doesn’t mean connecting with the masses. You don’t need a million followers or subscribers to give value. That’s not what value is. Value is offering something meaningful that can impact someone other than yourself. You may only offer value to one person with your actions, but that’s one more than zero, which is good enough.

Sit down and think about what your strengths are in photography. Think about what has influenced you through your journey, and then think of ways you can share that with others. You’ll certainly offer value and make a difference. Thanks for reading.