a woman blogging at her laptop — Photo by Plann.

Since the internet went mainstream, blogging has become deeply ingrained in online culture. Even with the rise of video streaming sites like YouTube, people still turn to blogs for entertainment and education. Despite this, many proclaim blogging is dead. It isn’t, and in this article I’m sharing why you should start a photography blog in 2025.

Key Talking Points

The demand for photography blogs is still very high, despite what others may say.
Through consistent blogging in your photography niche you can book more clients, and sell more services and products.
You can diversify your blogging through your website, sites like Medium and on social platforms such as Linkedin. It’s also a good idea to create video content alongside your written articles.

According to an article published in Ahrefs, there were more than 600 million active blogs in 2024. It also noted that 26 percent of people under the age of 18 in the UK are reading blogs, highlighting their demand for younger and future generations.

You also have to look at the rise of third party blogging websites; these are websites people sign up for to publish blog posts. Medium and more recently, Substack have become highly popular with writers and consumers of written content. All this to say that nothing is dead when the demand is clearly keeping it alive.

Benefits of Starting a Photography Blog

There are several benefits to writing photography blogs. Some of them pertain to brand growth and economic opportunities, and others relate to personal and emotional benefits. Below, I’ll outline the core reasons to start a blog for your photography website.

It Connects You to People

There are millions of photographers online. A lot of imagery people produce today overlaps too, making it hard to stand out. That’s why your personality is key to helping people connect to you and your artistic voice.

Writing is a great way to achieve this. It allows you to get thoughts out of your mind and onto digital paper. People can better understand why you make images, and this makes you more relatable. The more people connect your personality, the more they can appreciate your photography.

Photography Blogging Drives Traffic

If you have a dedicated website, then you’ll need to drive traffic to it. The best way to do that is through photo blogging. That’s because SEO (search engine optimization) is still the main way of guiding eyes to your website.

You’ll need some form of an SEO strategy when thinking of content. Don’t be alarmed, this isn’t as difficult as gurus want you to believe, and with a bit of research you can find your way. Some tips:

Stick to your niche: If you want customers for your portrait photography, don’t write a bunch of blog posts about how much you love doing street photography in your spare time.
Share your knowledge: Think about what people search for. Soon-to-be-weds will look for the “perfect wedding venue”. Write content that shares how your experience as a wedding photographer has helped you learn the best types of venues for weddings.
Create shareable content: Think of content ideas that people will want to share. Make it original and different to what you see on other photography blogs. Aim to gather contributions from prominent voices within your photography niche and encourage them to share the post with their audience.
Be consistent: The best photography blogs succeed because they post consistently. Aim for one to three blog posts per week, four posts a month at the bare minimum.

It’s Cathartic

Just like photography can help support mental health, so can photo blogging. We all have a voice we want to get out of our head. Writing how you feel about the state of the photo industry or what photography means to you can help free your mind and make you feel lighter.

That’s why journaling is so popular. Blogging is another way of doing that. The best part is others will relate to your thoughts and you can build a community.

Whether it’s large or small, having a self-built photography community will do wonders for your confidence and self esteem. Remember the Ahrefs post, the possibility of building your community through blogging is clearly still a viable option.

How to Start a Photography Blog

FORMAT makes photo blogging very easy, even for beginners.

Starting a photography blog is incredibly easy. Most of the best website builders for photographers offer a space where you can build a blog.

I personally use FORMAT for my personal website and have used its blogging functionality in the past. I like the simplicity of the user interface and how easy it is to format each blog post I create. Signing up is quick and easy, as is building a portfolio and blog for your photography.

You can also choose third party sites. Personally, I prefer Medium over Substack. It has a richer history and I find it simplifies the formatting process, making it quicker to publish a post. Substack is growing, and is certainly the new cool kid on the block, so I wouldn’t overlook it.

If you want full control, you could create a website and photography blog with WordPress. It requires more coding knowledge and there are more things you need to take care of when it comes to SEO. But, it’s free and still the most popular content management system amongst blogging publishers.

Managing Your Photography Blog

Managing your content will be key to your success. While we would all love to work whenever the mood takes us, this isn’t the right approach for consistent, quality photography blogs. The best way to manage your content is to use a project management tool.

At Them Frames, we use Asana to log and manage content ideas. You can use a simple kanban board and create different columns for each of the steps in your editorial process. A simple process could be:

Ideas
Writing
Formating
Published

Asana is great because the free account is enough for most users. Other options, like Trello and ClickUp, are great too and both them also have excellent free versions of their software.

Before starting your blog, I recommend coming up with 20 article ideas. You can add more as they come to mind but this gives you a good footing for getting started. Set yourself deadlines and feel the joy when you meet them.

Promoting Your Photography Blog

Social media sites are a decent way of promoting your blog posts. If you already have a large following it will be much easier to redirect your followers to your website. Be mindful, social media sites tend to minimize the reach of posts that include external links. This is to help ensure people don’t leave their website, which is frustrating but makes sense.

From my experience, currently the best social media sites for sharing external links are Bluesky Social and Reddit. They drive the most traffic for me, and Bluesky encourages people to share their personal media, stating they won’t throttle reach to other users.

You can guest post on other photography blogs. Ask them to add a link to your blog and this should drive traffic to your website. It also improves something called domain authority. Each domain on the web has an authority score of 0 to 100. The higher the better and the more chance you have of ranking high on search engines.

Getting other websites to backlink your blog helps build your score. It shows the likes of Google people should trust you. So, when people search “best portrait photographer in New Jersey, if your authority score is strong, Google will show your website (as long as you have relevant content on your website).

Signing Off

Now you have the details you need on photography blogs, it’s time to go do the work. Be patient, it takes time to grow an audience, but the sooner you begin the quicker you will reach your goals.

Remember, be consistent. One photography article won’t change your life. Also try to be creative with your ideas. I recommend taking some time each week to sit with a pen and paper and let some article ideas come to mind. Jot them down and then load them into your project management tool.

It’s also okay to diversify how you connect with your audience. Blogging is just one part of it. Starting a YouTube channel is another. It’s also a good idea to build an email subscriber list so you can send out articles straight to their inbox. Also, X and Linkedin also have tools for long form writing which can be beneficial to photography business and brand identity.

A quick reminder that FORMAT is a great place for your photography blog. Not only does it have blogging tools that are easy to use, but it has an array of beautiful photography templates for you to show off your images to the world. They offer a 14-day free trial when you sign up.

Did you find this article useful? What is your biggest challenge with your blog? Is there another area of photography you would like us to cover? Let me know in the comments. Thanks for reading.

FAQs

Do photography blogs make money?
Yes. Photography blogs make money through advertising, affiliate partnerships and driving sales for in-house products and services.

How do I blog about photography?
You can write articles about your technical approach to photography or share your opinion on the industry. Use a blogging platform or website builder as space to write about your ideas.

Which blog is best for photography?
Most photography blogs have turned into leading publications. We recommend checking out PetaPixel, DPReview and FeatureShoot for the best in news, gear and creativity.

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